How to Set Up a High-Converting Kajabi Website (Complete Step-by-Step Checklist)

Struggling to Launch or Scale Your Kajabi Website?

You’re not alone.

Many coaches, course creators, and agency owners invest in Kajabi expecting results—but end up with:

• A website that looks good but doesn’t convert
• Courses uploaded but never fully launched
• Funnels that exist but don’t generate sales
• Email automations that are confusing or incomplete

Kajabi is an incredibly powerful all‑in‑one platform—but only when it’s set up strategically.

This guide walks you through how to set up a high‑converting Kajabi website, step by step, using a proven checklist you can also download for free.

Why Most Kajabi Websites Don’t Convert

Kajabi itself is not the problem.

Most Kajabi websites underperform because:

• There is no clear primary offer
• Pages are designed without conversion intent
• Checkout pages are not optimized
• Email automations are missing or poorly configured
• SEO and analytics are ignored

Kajabi is not just a website builder—it’s a business growth system. Every component must work together.

 

Step 1: Set the Right Foundation

Start with the basics:

• Choose the correct Kajabi plan
• Set business details, time zone, and currency
• Upload brand assets (logo, colors, fonts)
• Connect a custom domain and enable SSL

A strong foundation prevents technical issues later.

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Step 2: Build Pages That Actually Convert

Every Kajabi website should include:

• Homepage with a clear value proposition
• About page that builds trust
• Services / Programs page
• Contact page
• Legal pages (Privacy, Terms, Refund Policy)

Also customize Kajabi system pages:

• Checkout page
• Login page
• Thank‑you page

Each page should guide visitors toward one clear action.

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Step 3: Create Products & Offers Strategically

Kajabi allows you to sell:

• Online courses
• Coaching programs
• Memberships
• Digital downloads

Best practices:

• Structure content into categories and lessons
• Add clear lesson descriptions
• Use drip schedules when needed
• Attach products to well‑defined offers
• Choose the right pricing model (one‑time, subscription, payment plan)

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Step 4: Optimize Checkout & Funnels

Your checkout page is where conversions happen—or die.

Optimize by:

• Adding testimonials and trust signals
• Using clear pricing and guarantees
• Enabling order bumps
• Setting up upsells and downsells
• Using Kajabi Pipelines for funnels (freebies, webinars, launches)

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Step 5: Set Up Email Marketing & Automations

Email is the engine behind Kajabi conversions.

Set up:

• Welcome email sequences
• Course access emails
• Abandoned checkout follow‑ups
• Post‑purchase upsells
• Course completion emails

Use Kajabi automations to trigger emails based on user behavior.

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Step 6: SEO, Tracking & Analytics

Make your Kajabi website discoverable:

• Optimize page titles and meta descriptions
• Use clean URLs
• Add social sharing images
• Connect Google Analytics and Search Console
• Install Meta / Facebook Pixel

Data helps you optimize what matters.

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Step 7: Test, Launch & Optimize

Before launch:

• Test user sign‑up and checkout
• Verify email delivery
• Check mobile responsiveness
• Fix broken links

After launch:

• Monitor conversions
• Improve weak pages
• Add testimonials and case studies
• Scale traffic sources